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‘Dubai Chocolate’, ‘Viral Dubai Chocolate‘, ‘Pistachio Kunafa Chocolate’ and so much more. FIX Dessert Chocolatier has brought a sensation to social media through its products. Netizens literally ‘Can’t Get Knafeh of It’.
That’s true and there is not the slightest bit of exaggeration here. ‘Dubai Chocolate’ refers to gooey chocolate bars full of green pistachio kunafa cream. These bars are so popular that tourists are genuinely flying to Dubai just to purchase them.
The craze for the OG Dubai chocolate is so high that it seems the interest in buying fridge magnets has taken a dip. Out of 25,000 respondents part of a recent poll, 31% in Mexico, 28% in South Korea and 15% in France don’t mind going miles for the bar.
Tourists ditching fridge magnets for Dubai chocolate
Established in 2021, FIX Dessert Chocolatier started becoming popular across the globe only in 2024. You can find thousands of posts about these delicious bars and some companies are also bringing out dupes to jump onto the trend.
Founded by British-Egyptian expat Sarah Hamouda, each piece of FIX Dubai chocolate is homemade. There are beautiful designs painted on the surface of each bar. This uniqueness definitely adds to the increasing popularity of the brand.
The OG Dubai chocolate recently ranked second in an annual poll as a good that people are ready to travel for. There are confirmed numbers that 17% of global tourists don’t mind travelling to Dubai just for these pistachio kunafa chocolate bars.
FIX Dubai Chocolate: List of options
Releasing just 2 batches each day, the viral Dubai chocolate sells fast (really fast). The brand is really trying hard to make their products more accessible for residents and tourists alike. Let us take you through the menu of FIX Dessert Chocolatier.
The FIX Hero Bars:
1. Catch Me If Pecan
Golden caramelised pecans, crisp and crunchy biscuit – all encased in a smooth signature blondie chocolate. You are most likely to place an order immediately.
2. Cereously Chewsy
Imagine chey fudge brownies and cereal, all encased in delicious milk chocolate. Perfect to share among friends and families and make lasting memories.
3. Can’t Get Knafeh of It
You seriously can’t get enough of it! Crispy nuts, pistachio and tahini paste – finally encased in milk chocolate.
4. Baklawa II The Future
Mixed nuts and crushed filo pastry are all encased in delicious milk chocolate, presenting something that looks and tastes great.
5. Mind Your Own Buiscoff
Do you see yourself as a fan of crunchy lotus cheesecake? If not, this product is most likely to make you a repeat purchaser.
6. Butter To Be Safe Than Salty
Baked cinnamon filo pastry, alongside caramel and peanut butter, get encased in milk chocolate. The name isn’t the only unique aspect of this bar. The recipe is, too.
7. Pick Up A Pretzel
This is a beautiful combination of crispy knafeh and salted caramel pretzel, all encased in delicious milk chocolate.
The Midnight Editions:
1. Can’t Get Knafeh of It
Things get a little different in these editions. You get crispy knafeh, pistachio and tahini paste – all encased in 72% dark chocolate.
2. Pick Up A Pretzel
Crispy knafeh and salted caramel pretzel – all encased in 72% dark chocolate. You are going to adore this creation for sure.
Price for each: Dh68.25
The FIX Hero Bars packages:
1. You can get 6 of FIX Hero Bars (except Catch Me If Pecan)
Box of 6: Dh385.50
Mini’s Box: Dh189 (this is the FIX Mini Heroes Box of 10. You get 2 each of Butter To Be Safe Than Salty, Can’t Get Knafeh of It, Pick Up A Pretzel, Cereously Chesy and Mind Your Own Buiscoff)
2. Box of Hero Collection (and you get to choose the bars)
Price: Dh385.50
FIX Dubai chocolate: Where to buy?
The OG viral Dubai chocolate is not just unique. FIX also releases just a couple of batches per day online (at 2 pm and 5 pm), adding to its popularity. There are many sites selling fake bars in the name of FIX Dessert Chocolatier. Please remain alert.
1. FIX Dessert Chocolatier doesn’t have an official site yet.
2. There is no physical shop too.
3. The brand doesn’t facilitate any sales through social media.
4. There are no authorised resellers.
Currently, these viral Dubai chocolate is only available in Dubai and Abu Dhabi on Deliveroo, one of the UAE’s best-loved app to bring great food straight to people’s front doors. But there is one more place that could start selling the gooey chocolate bars soon.
FIX Dubai Chocolate to be sold (again) at Dubai Duty Free
Earlier this year, FIX Dessert Chocolatier made a big announcement. To make its chocolate more accessible, the brand started selling the viral chocolate bars at its personal stand in Departures at the Dubai International Airport, Terminal 3.
People could pick up the chocolate in person, but they needed to book a flight first. This stand operated soundly (for a limited time though). The Dubai Duty Free pop-up ended the sale last month. But the brand is coming back there from May 15, so get ready.
On Deliveroo, nonetheless, the bars go on sale at fixed timings each day. Make sure to be on the app at the time of release – at 2 pm and 5 pm, local time – and don’t hang about getting the product in your basket either. You need to act fast.
FIX Dubai Chocolate: Frequently asked questions
1. Has FIX Dessert Chocolatier stopped selling its bars at Dubai Duty Free?
There has been a little pause since last month. But things appear to be celebratory again as the viral FIX chocolate is coming back to Dubai Duty Free from May 15.
2. Does FIX Dessert Chocolatier have a site?
No, it doesn’t yet. The entire sale happens on Deliveroo app in Dubai and Abu Dhabi only. Please be alert about buying counterfeit products.
3. Can I place an order for FIX Dubai chocolate at any time of the day?
No. The viral chocolate goes on sale on Deliveroo at 2 pm and 5 pm.
4. Can I purchase FIX Dubai chocolate from abroad?
The entire sales process happens on Deliveroo only. But FIX is also coming back to Dubai Duty Free starting May 15, 2025.
5. Does FIX Dessert Chocolatier offer free trial packs?
No. But there are FIX Mini Heroes Box of 10 – at Dh189. You can get a good variety of different FIX chocolate bars.
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