Dubai is full of surprises all year round. Some people might tell you to skip the hotter months for a trip to the Emirate as temperatures could easily glide beyond 40 degrees Celsius. They are not exaggerating about the thermometer readings.
But there is plenty to do and see in Dubai in the summer season. Flight and hotel prices take a sharp dip and hotels, restaurants and attractions across the city release incredible offers that are too good to miss.
There is one more important reason to take a trip to Dubai this summer. Dubai Summer Surprises 2025 (DSS) is kicking off its 28th season in just a matter of days and things cannot be more interesting and memorable. Let us get into the details.
Dubai Summer Surprises 2025: Introduction
Shopping and Dubai go hand in hand. There is not the slightest bit of exaggeration here. Tens of thousands of people flock to the UAE megacity each year just for the sake of shopping. Dubai is home to the largest shopping and entertainment destination globally, The Dubai Mall.
Dubai Summer Surprises is set to take control of the city from June 27 to August 31. This signals at 66 days of non-stop fun, shopping, entertainment, headline concerts, luxury and so much more. Experience all that Dubai has to offer but for significantly less prices.
Just recently, the highly anticipated DSS 2025 lineup got announced at the iconic Jumeirah Beach Hotel, the founding property of the globally famous Jumeirah brand. DSS offers endless reasons to shop, stay, play and celebrate together.
Dubai Summer Surprises 2025: Three special retail seasons
This is happening for the first time. Dubai Summer Surprises 2025 carries a unique shopping experience this time as you can find three specially curated retail seasons, namely Summer Holiday Offers, Great Dubai Summer Sale and Back to School.
The first one, Dubai Holiday Offers lasts from June 27 to July 17, offering a beautiful time of promotions, deals and more surprises. This retail season occupies the beginning period of DSS 2025, setting the stage for something more special.
The next season on the list is the Great Dubai Summer Sale. Lasting from July 18 to August 10, this one is about unbeatable prices and unprecedented prizes. This is probably the best of the three retail seasons to shop in.
Back to School is the last one. From August 11 to 31, embark on a nostalgic journey as this part of DSS 2025 offers families and students the opportunity to stock up on all things one needs for the fresh term, in addition to a chance at scholarships.
Each retail season at this year’s Dubai Summer Surprises is carefully designed to match the rhythm of the moment. Both residents and tourists in Dubai can unlock incredible deals at malls, attractions, hotels, restaurants and more.
Dubai Summer Surprises 2025: June 27-29
Dubai is the place to be at this summer season. Dubai Summer Surprises (DSS 2025) kicks off from June 27, unleashing 66 days of non-stop shoping experiences, family fun and cultural entertainment. This period is bound to stay as a beautiful memory for a long time.
DSS 2025 opening weekend celebrations are full of family fun, cultural celebrations and great entertainment across the Emirate. You can expect electrifying performances from talented artists at Dubai Festival City Mall, City Centre Mirdif and more.
Don’t miss Dubai-based Emirati band Abri & Band, Palestinian artist Noel Karman, Palestinian-Jordanian pop artist Reina Khoury, Syrian star Al Shami and many more terrific performers at this year’s Dubai Summer Surprises opening weekend celebrations.
Did you think that’s all?
The excitement continues across some of the best locations in Dubai. Brace yourself for an unmissable line-up of headline concerts and live events, including Jazziyat featuring Banah at Dubai Opera on June 27 and Pinoy Comedy Mixtape at DWTC on June 29.
There is also A Tribute to Adele at Theatre by QE2 on June 27 and 28, Adnan Sami Live at Coca-Cola Arena on June 29 (postponed – update), and many more. The Dubai Summer Surprises 2025 is bigger and better, unleashing 66 days of non-stop fun, shopping, dining and entertainment.
Making celebrations more memorable are multiple chances for shopping enthusiasts in Dubai to participate in incredible raffles to grab big prizes throughout the Summer Holiday phase. Each offer brings in mega prizes and a lot of fun moments to celebrate.
Dubai Summer Surprises 2025: Concerts and performances
Beyond the list of stunning performances planned from June 27 to 29, there is a lot more entertainment planned throughout the Dubai Summer Surprises 2025. You can certainly expect the return of Beat the Heat DXB concert series from July 4 to 13.
Some of the region’s hottest talents across a broad range of genres are coming for the highly anticipated Beat the Heat DXB, including Tul8te, Almas, Ghalia, Soulja, Nasser Abbas, Bader Al Shuaibi and Montiyago.
Other important highlights this summer include Indian sensation Shreya Ghoshal on July 19, Sufi maestro Sagar Bhatia on August 16, Lebanese indie band Adonis on July 3 and pop icon Natalie Imbruglia on August 23. This summer is Dubai has got to be the best!
Dubai Summer Surprises 2025: Discounts and unique experiences
Dubai’s ultimate summer shopping spree is just around the corner. Full of thrilling retail moments, limited-time flash sales, incredible discounts and unmissable deals across more than 800 brands at more than 3,000 outlets in the city for 66 days.
You can be part of unique experiences and limited-time campaigns, including Cool Off at the Beach and the Dubai Hills Mall One Day Sale. DSS 2025 is bigger and better than the earlier editions, offering plenty of opportunities to grab better deals and make memories.
1. Great staycations
This year’s Dubai Summer Surprises is one of the best times to enjoy the Emirate’s famous luxury and leisure scene to the fullest. You can get incredible summer offers at more than 100 hotels and 15 top attractions across Dubai.
DSS 2025 is offering family packages, free upgrades, resident rates and surprise benefits designed to help friends and families relax, recharge and experience more of Dubai for significantly less price. Isn’t it amazing?
2. Fitness in the limelight
Fitness is a big part of Dubai’s society. The Emirate runs multiple fitness events throughout the year, encouraging more people to adopt a lifestyle that better supports their physical and mental health. The Dubai Summer Surprises 2025 is ensuring fitness for all.
You can expect an elaborate line-up of indoor mall runs designed for people of all ages, abilities and fitness levels. The season begins on June 28 at Dubai Hills Mall, featuring a DSS run by Skechers. There are beautiful prizes and a lot of fun on the table.
On July 6 at City Centre Mirdif and on August 3 at Mall of the Emirates, participate in Jump Start DXB – RX Run series. You can be part of great periods of movement. DSS is hosting its personal runs at Ibn Battuta Mall on July 13 and Dubai Festival City Mall on August 31.
3. The Messi Experience
The Messi Experience is running for a limited time only at Dubai Festival City Mall. Using cutting-edge technology, promising storytelling and thrilling football-themed games across nine zones, this experience brings us closer to iconic footballer Lionel Messi.
From Messi’s initial days in Rosario to his rise into one of the best footballers in the history of the sport, each zone at The Messi Experience brings fans closer to the challenges, triumphs and passion that defined his legacy.
4. 10 Dirham Dish
The latest edition of the popular 10 Dirham Dish is coming to Dubai Summer Surprises for the first time. Just as the name suggests, hundreds of restaurants across Dubai are going to offer their signature dishes for just Dh10.
Throughout the month of August, embark on a culinary experience and make memories that last a lifetime. You might be budget-conscious, or someone looking to try out Dubai’s delicacies or a person appreciating life’s finer indulgences – 10 Dirham Dish is for all of us.
The 10 Dirham Dish celebrates the richness of the local dining by offering delicacies at a more affordable price. This campaign is for both residents and tourists in Dubai to explore different cuisines and hidden gems across the city.
5. Dubai Summer Restaurant Week
Dubai Summer Restaurant Week is back by popular demand. Set to run from July 4 to 13, this program lures people to enjoy specially priced set menus for lunch and dinner at more than 50 of Dubai’s popular family-friendly restaurants.
You can sample something fresh or treat the family to something really delicious and incredibly affordable. Dubai Summer Restaurant Week is running for a limited time. Therefore, diners are encouraged to book their tables early on OpenTable, through the site and app.
Dubai Summer Restaurant Week offers both residents and tourists alike an opportunity to explore a curated selection of more than 50 of the Emirate’s most popular dining outlets. Enjoy a 2-course lunch menu for Dh95 or a 3-course dinner for Dh150.
For Booking: Click Here
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