Dubai is one of the most happening places today. In fact, the Emirates is one of only a handful of global cities engineered for year-round tourism. From plenty of air-conditioned places to an abundance of indoor entertainment and temperature-controlled pools, there is a lot to explore and indulge in.
Dubai is purpose-built for comfort, curiosity and unique experiences. You can find more than just a place to stay here. Dubai remains popular in all seasons, and not just one. This article explores the dynamic relationship Dubai and Emirates share.
One of the largest international airlines, the Dubai-based Emirates connects the city to more than 140 destinations across six continents, carrying millions of passengers from one place to another seamlessly. It is time to get right into the details.
Explore Dubai on My Emirates Pass
To make the most of their trip, Emirates customers can reap the benefits of My Emirates Pass, an incredible things that turns your Emirates boarding pass into an access card for great offers at hundreds of retail, leisure and dining outlets across the UAE.
Keep your printed or mobile boarding pass and present it at the participating outlets to get a lot of discounts. You can use the pass at different places or multiple times at the same place. Take a screenshot of your mobile boarding pass in case it disappears from your app.
For the first time, Emirates announced earlier this year that My Emirates Pass is going to be accessible throughout 2025, offering customers more than 600 offers across Dubai in different seasons – an unmissable opportunity.
Passengers flying from, to, or through Dubai can unlock top discounts on culinary experiences, shopping experiences, leisure attractions and luxury spas any time of the year. You can indulge in a lot of unmissable deals, regardless of the number of people in your group.
My Emirates Pass Summer 2025: Deals and promotions
Emirates is rolling out seasonal summer offers, running until the end of September 2025, making it easier for passengers to experience the best of Dubai, including the return of the blockbuster Dubai Summer Surprises (DSS).
Running until the end of August 2025, DSS is a deal-packed season featuring unforgettable offers and moments. Emirates passengers coming to or through Dubai can indulge in shopping, spectacular entertainment, exceptional dining and more unique experiences.
Dubai Summer Surprises is also home to a number of concerts. Some people might tell you to skip a trip to Dubai in the summer season because of the heat. But do keep in mind that Dubai is engineered to entertain in all seasons.
Until the end of September, Emirates boarding pass holders can also enjoy dozens of summer offers, including:
- 20% discount on selected spa treatments at Le Royal Meridien Beach Resort and Spa
- 50% discount on Mini Detox Pack and 35% on Skin Lift Supreme at Elegant Hoopoe Polyclinic
- 20% discount on massage treatment at Pearl Rotana Capital Centre
- 20% discount at Beutics Home SPA
- 30% discount on total bill for spa treatments at Calm Spa and Salon, JA The Resort
- 30% discount on all Non-Insurance Covered Services at Dubai London Clinic and Dubai London Hospital
- 20% discount on 10 sessions of physiotherapy packages, 10 sessions of ICE Bath packages and all IV drips and 10% discount on 5 sessions of physiotherapy packages at Excellency Physiotherapy Center
- 20% discount on all dental treatments at Liberty Dental Clinic
… and so much more
For more information and terms and conditions: Click Here
Please keep in mind that Emirates boarding passes cannot be reprinted after departure, so make sure to keep them safe to enjoy all the incredible perks attached to it. Your boarding pass can only be used by you and no one else.
Plenty of top things to do on Emirates flights
Emirates connects Dubai to more than 140 destinations across the globe. You can find multiple daily flights to key cities. Passengers can choose schedules and cabin products that match their plans – regardless of flying to, through or from Dubai.
Booking Emirates flights can be a seamless experience. Just hop on to emirates.com or Emirates app for more information. Onboard, the flight offers an experience designed for comfort and enjoyment at each stage of the journey.
Customers across all cabins get:
- regionally inspired meals
- complimentary beverages
- ice, Emirates inflight entertainment system featuring more than 6,500 channels
- families access kid-friendly meals, entertainment and toys
- families also get priority boarding and additional support at the airport for a comfortable experience
Upon reaching Dubai International (DXB), one of the busiest airports globally, Emirates passengers enjoy fast-track connections and direct access to the city’s modern, climate-controlled transport system, ensuring an incredible journey on the ground, too.
Emirates Dubai Connect: Benefits for transit passengers
Dubai is not just a destination, it is an experience in itself. I don’t mind emphasizing this for dozens more times, as this Emirate constantly updates its tourism offerings to better cater to the needs of all its guests.
Emirates has a beautiful facility to ensure comfort on longer connections. The airline plans its flights so that most itineraries consist of a good connection time in Dubai. But if the best connection time is missing and you need to stay longer before your next flight –
Choose Dubai Connect from Emirates!
Let us get into the details. Emirates is going to make sure you are as comfortable as it can be, offering complimentary hotel accommodation, transfers, applicable meals and (the best of it all) a visa to enter the UAE.
It is important to book Emirates Dubai Connect at least 24 hours ahead of your incoming flight to Dubai. The facility is accessible to passengers having a connecting stopover time of 8 to 26 hours, if flying in Premium Economy or Economy Class.
For people in First Class or Business Class, the duration reduces to 6 to 26 hours. During the booking process itself, Emirates is going to tell you if you are eligible for Dubai Connect. This option is applicable as long as there are no better connection times to choose.
Book Dubai Connect online:
- book your flights
- use your surname and reference number to log in
- come to the Manage section and choose Dubai Connect
- book Dubai Connect at least 24 hours ahead of your flight to Dubai
The beautiful Emirate of Dubai is a paradise all year round. You can find plenty of things to do in different seasons, including the sizzling summer. It is possible to explore on a 12 hour layover in Dubai, too. You can find all the details in this article.
Dubai and Emirates: Final Thoughts
Just as the title suggests, Dubai and Emirates share a dynamic relationship. The international airline connects Dubai to dozens of places across the globe. Dubai has a long list of things to do in different seasons and Emirates makes these experiences more accessible.
Back in May 2025, the Emirates Group released its 2024-25 annual report, highlighting record profits. For the financial year ended March 31, 2025, the group reported a record profit before tax of Dh22.7 billion, up 18% from last year.
Dubai is also seeing a big increase in tourist numbers and the figure is expected to keep climbing in the near future, too. It is not incorrect to say that Dubai and Emirates are in a symbiotic relationship and that both believe in ensuring the best memories.
1 AED