Flying to Dubai this winter just got a lot more exciting. With the My Emirates Pass Winter offer, your Emirates boarding pass isn’t just a travel ticket; it’s your gateway to over 700 exclusive discounts across Dubai and the UAE. From luxury hotels and high-end shopping malls to family attractions, fine dining restaurants, and serene spas, this limited-time offer lets every traveller experience Dubai like a VIP, without overspending.
Valid from 1st October 2025 to 31st March 2026, the program turns your Emirates boarding pass into an instant discount card. Whether you’re here for the Dubai Shopping Festival, a beachside staycation, or world-class entertainment, the My Emirates Pass ensures every experience comes with added value. You can save on top experiences and attractions in Dubai, such as the Museum of the Future, Messi Experience, Skydive Dubai, Aquaventure Waterpark, and more.
Simply present your boarding pass at participating outlets and start saving on everything you love. This winter, My Emirates Pass 2025 is your ticket to explore more, indulge more, and spend less in Dubai.
Let’s explore how you can activate and use your My Emirates Pass to the fullest.
How to Use Your Emirates Boarding Pass for Best Offers in Dubai
It is easy to access the My Emirates Pass Winter Program 2025. The passengers will just need to present their Emirates boarding pass, whether printed or not, with a valid ID at the outlets involved. Before landing, travellers planning to check in online and provided with a boarding pass are advised to screenshot the same since it might not be available after landing. Make sure the ID that you’re presenting there is correct with your details. Any minor mistakes will result in rejection. The My Emirates Pass winter program is valid from 1st October 2025 to 31st March 2026, excluding the UAE public holidays.
After arriving in Dubai, you have hundreds of discounts to Dubai attractions, fine dining and entertainment options through your Emirates boarding pass. It is a quick and convenient family-friendly method of getting a lot with a little.
Dubai Shopping Festival Offers and Seasonal Experiences
Dubai Shopping Festival is a popular annual event in Dubai, happening from 5th December 2025 to 11th January 2026, with excitement in the city, live performances, shopping offers, and prizes. Travellers will have additional offers with My Emirates Pass to the Dubai shopping festival, which will provide them more opportunities to save on retail, dining and leisure.
This winter is the season that is really worth visiting Dubai with My Emirates Pass, a visitor is able to mix up cultural tourism, luxurious living, and unbeatable Dubai shopping festival offers in one trip.
Things to Do in Dubai with My Emirates Pass Winter Program 2025
There are almost limitless activities in Dubai to engage in with My Emirates Pass, including a chance to visit theme parks and museums, beautiful golden beaches, the Arte Museum Dubai, the Messi Experience, Burj Al Arab tour, Skydive Dubai, Aquaventure, and Museum of the Future. My Emirates Pass will make every moment spent in Dubai rewarding and intriguing, whether you are a first-time traveller or a frequent visitor. There will be discounts on various types of activities in Dubai, be it mind & body, dining experience, retail & shopping, and leisure.
Under leisure, you can avail offers on Expo City Attractions (25% discount), OliOli (15% discount), Arte Museum Dubai (20% discount), The Messi Experience (30% discount), Water Activities (40% discount), 1 Hour Marina Tour (30% discount), 90 Min Guided Sightseeing Tour (30% discount), Action Flight (15% discount), Activate – Mirdif City Centre (20% discount), and many more.
Under retail & shopping, you can avail offers on The Watch Scanner (25% discount), Zadig & Voltaire – Mall of the Emirates (15% discount), Endless (15% discount), Maison Luxe (20% discount), Lacoste (10% discount), AEROPOSTALE (15% discount), ALDO (15% discount), and more.
Under dining experience, you can avail offers on Fai Restaurant (20% discount), Beefbar (15% discount), Mama Trattoria (20% discount), Le Jardin (30% discount), Fumée (20% discount), and plenty of other key restaurants in Dubai and beyond.
Under mind and body, you can avail incredible offers at CRYO (25% discount), The Spa – Address Sky View (15% discount), Experience Oriental Hammam (20% discount), Ahasees Spa & Club (20% Discount), Al Maha Spa (20% discount), Al Tadawi Medical Center – Al Barsha Mall (30% discount), Al Tadawi Medical Center – Deira (30% discount), Away Spa (20% discount), AyurvedaRus Rehabilitation Center (40% discount), BeautySpot at InterContinental Dubai Marina (15% discount), and more.
You can check complete offers list by clicking here.
Booking Information about My Emirates Pass
To avail these offers, you need not do more than book your Emirates Dubai flight on emirates.com, the Emirates App, or on approved travel agents. After issuing your ticket, your Emirates boarding pass is your pass into all My Emirates Pass benefits.
With My Emirates Pass Winter Program 2025, every Emirates boarding pass becomes your ticket to the best of Dubai. From world-class dining to spa facilities to attractions in Dubai like Messi Experience, Burj Al Arab tour, Skydive Dubai, Aquaventure, etc, travellers can enjoy 700+ exclusive discounts.
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