One of the largest international airlines, Emirates, has just released its top 2025 summer hotspots as per the latest global booking data and search patterns. The list could be surprising as passengers seek more cultural experiences and off-the-beaten-tracks.
Flight searches for summer tourism has increased 7% compared to 2024. France is experiencing a remarkable 35% increase in outbound searches. Ireland, Canada, Saudi Arabia, Germany and the UAE are also seeing strong momentum.
In 2025, there are some surprising top summer destinations for Emirates and they are largely concentrated in the Indian Ocean, Far East and Europe. Data reflects searches and bookings on emirates.com for flights in the period from July 1 to August 31, 2025.
Emirates summer hotspots 2025: This list could help break your confusion
Vietnam emerges as the ‘IT’ destination
Make some noise for Vietnam! This beautiful country is at the top of the list of Emirates summer hotspots 2025 as it notices a robust 61% jump in interest and a rise in booking demand. This is certainly a significant feat.
Emirates is connecting to three different places in Vietnam, including Ho Chi Minh City, Hanoi and Da Nang. Just a short time back, the airline started flights from Dubai to Da Nang via Bangkok in Thailand. The inaugural flight took off on June 2.
The Dubai to Da Nang route is operated by Emirates’ Boeing 777-300ER, ensuring the airline’s signature products and hospitality. The flights are strategically timed to cater to the needs of passengers from key European markets.
Vietnam is famous for its culture. You can also find thousands of miles of untouched coastline. For culinary thrill, explore Vietnam’s street food markets and hidden local gems. The country’s dining scene is incredible enough to promise an unforgettable experience.
Mauritius, Sri Lanka, Japan and France round out the top 5
Let us start from Mauritius. This stunning island nation continues to use its charm to lure tourists from across the globe. Emirates has just reported Mauritius as the second most in-demand destination this summer as searches for flights rise 41%.
Emirates is offering daily flights to Mauritius. Coming close behind, Sri Lanka occupies the third position on Emirates summer hotspots 2025 list. Famous for its pristine beaches, rich culture, affordable luxury and tea experiences, Sri Lanka has seen a 32% increase.
The next popular destination is Japan. In 2025 too, Japan continues its magnetic pull on global explorers, seeing a 28% increase in flight searches compared to 2024. This country is gaining momentum for its culture, landscapes, modern cities and delectable cuisine.
Emirates is operating flights to three places in Japan – Tokyo Haneda, Tokyo Narita and Osaka. France rounds out the top 5 at a solid 25% boost and Emirates is helping meet the increasing tourism demand this summer by facilitating regular flights.
Healthy inbound passenger traffic to Dubai
Emirates is expecting healthy inbound passenger traffic to Dubai during summer 2025, demonstrating the ongoing global appeal of the Emirates as a popular destination on all days. It is true that Dubai is one of the most happening places today.
Solo tourists dominate nearly half of all US, Indian and Australian passengers, mixing leisure and business. Family tourism tells different stories on the basis of nationality. Indian families prefer shorter stays and those from the US typically stay a bit longer.
UK families represent the majority of British visitors, often extending their Dubai experience beyond 14-15 days. Couples, on the other hand, form another major segment. Younger Australian and German couples embrace extended stays in Dubai.
For Emirates flight bookings:
emirates.com, Emirates app, Emirates Retail stores, Emirates contact centre or travel agents
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